Description
Course Structure:
- Module 1: Introduction to SEO
- Overview of search engine optimization
- Importance of SEO in digital marketing
- Evolution of search engines and algorithms
- Module 2: Keyword Research and Analysis
- Understanding keyword research
- Keyword selection and prioritization
- Tools and techniques for keyword analysis
- Module 3: On-Page SEO
- Optimizing website structure and navigation
- Content optimization best practices
- Meta tags, headers, and URL optimization
- Module 4: Off-Page SEO
- Link building strategies and tactics
- Importance of backlinks in SEO
- Outreach and relationship building
- Module 5: Technical SEO
- Website performance optimization
- Mobile optimization
- Site speed and usability
- Module 6: Local SEO
- Understanding local search intent
- Optimizing Google My Business listings
- Local citation building
- Module 7: Content Marketing and SEO
- Creating SEO-friendly content
- Content promotion and distribution
- Integrating content marketing with SEO strategies
- Module 8: SEO Analytics and Reporting
- Setting up and interpreting Google Analytics
- Tracking key SEO metrics
- Reporting and performance analysis
- Module 9: Advanced SEO Techniques
- Schema markup and structured data
- Voice search optimization
- Algorithm updates and staying ahead in SEO
- Module 10: SEO Strategy and Implementation
- Developing an SEO strategy
- Implementing and managing SEO campaigns
- Monitoring and adapting to changes in the SEO landscape
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