Marketing Management

Description

Course Structure:

1. Module 1: Introduction to Marketing Management
   • Overview of marketing management principles and concepts
   • Importance of marketing in achieving business objectives
   • Evolution of marketing management in the digital age
2. Module 2: Strategic Marketing Planning
   • Understanding the marketing planning process
   • Conducting market research and analysis
   • Setting SMART marketing objectives and goals
3. Module 3: Brand Management
   • Building and managing a strong brand identity
   • Developing brand positioning and messaging
   • Brand equity management and measurement
4. Module 4: Product and Service Marketing
   • Product lifecycle management strategies
   • Pricing strategies and tactics
   • Service marketing principles and best practices
5. Module 5: Integrated Marketing Communications (IMC)
   • Overview of IMC and its components
   • Developing a cohesive marketing communications strategy
   • Leveraging different communication channels (advertising, PR, digital marketing, etc.)
6. Module 6: Digital Marketing Strategies
   • Introduction to digital marketing channels and tactics
   • Content marketing, social media marketing, email marketing, and SEO
   • Creating integrated digital marketing campaigns
7. Module 7: Customer Relationship Management (CRM)
   • Understanding the importance of CRM in marketing management
   • Implementing CRM systems and strategies
   • Building and maintaining customer loyalty and retention
8. Module 8: Marketing Analytics and Metrics
   • Overview of marketing analytics tools and techniques
   • Measuring and analyzing marketing performance
   • Using data to make informed marketing decisions and optimize campaigns
9. Module 9: Global Marketing Management
   • Expanding into international markets
   • Adapting marketing strategies for different cultural and economic contexts
   • Managing global marketing campaigns and partnerships
10. Module 10: Marketing Management in Practice
    • Case studies and real-world examples of successful marketing management
    • Developing a marketing management action plan
    • Implementing and evaluating marketing campaigns