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Marketing Management

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Welcome to the 360 Marketing Management Certification Course! In this comprehensive program, you’ll explore the multifaceted world of marketing management and gain the skills and knowledge needed to oversee and execute successful marketing campaigns across various channels. Whether you’re a seasoned marketer looking to expand your expertise or a newcomer eager to learn the fundamentals, this course will equip you with the tools and strategies to excel in today’s dynamic marketing landscape. Get ready to take your marketing management skills to the next level!

SKU: 35645688 Category:


Course Structure:

  1. Module 1: Introduction to Marketing Management
    • Overview of marketing management principles and concepts
    • Importance of marketing in achieving business objectives
    • Evolution of marketing management in the digital age
  2. Module 2: Strategic Marketing Planning
    • Understanding the marketing planning process
    • Conducting market research and analysis
    • Setting SMART marketing objectives and goals
  3. Module 3: Brand Management
    • Building and managing a strong brand identity
    • Developing brand positioning and messaging
    • Brand equity management and measurement
  4. Module 4: Product and Service Marketing
    • Product lifecycle management strategies
    • Pricing strategies and tactics
    • Service marketing principles and best practices
  5. Module 5: Integrated Marketing Communications (IMC)
    • Overview of IMC and its components
    • Developing a cohesive marketing communications strategy
    • Leveraging different communication channels (advertising, PR, digital marketing, etc.)
  6. Module 6: Digital Marketing Strategies
    • Introduction to digital marketing channels and tactics
    • Content marketing, social media marketing, email marketing, and SEO
    • Creating integrated digital marketing campaigns
  7. Module 7: Customer Relationship Management (CRM)
    • Understanding the importance of CRM in marketing management
    • Implementing CRM systems and strategies
    • Building and maintaining customer loyalty and retention
  8. Module 8: Marketing Analytics and Metrics
    • Overview of marketing analytics tools and techniques
    • Measuring and analyzing marketing performance
    • Using data to make informed marketing decisions and optimize campaigns
  9. Module 9: Global Marketing Management
    • Expanding into international markets
    • Adapting marketing strategies for different cultural and economic contexts
    • Managing global marketing campaigns and partnerships
  10. Module 10: Marketing Management in Practice
    • Case studies and real-world examples of successful marketing management
    • Developing a marketing management action plan
    • Implementing and evaluating marketing campaigns


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